While social media is known for raising awareness, it is also a powerful sales booster. Find out how you can make the best use of social media advertising.
Social media has proven itself to be a great way to generate brand awareness, customer loyalty, and satisfaction, and increase website traffic in the hope of reaching new customers.
With more and more users making their purchases online, social media has also become an important channel for e-commerce. According to Statista, 30% of users indicate that they have bought something via social media.
And that's not all.
70% of consumers read reviews of products they want to buy on social media platforms such as Pinterest, Facebook and Instagram.
What does this mean?
It means that social media - and social media advertising - should be considered an integral part of your e-commerce strategy. This not only contributes to the increase in sales but also helps to keep your brand afloat in times of crisis such as COVID-19.
For example, 87% of consumers in Germany and 69% in the UK shopped more online during the pandemic. And this trend could be seen all over the world as well.
Why is social media advertising relevant for your
E-commerce strategy?
Ever-changing algorithms demand a negative impact on the organic range. When giving Facebook a free hand to decide on your content distribution can be counterproductive. You can achieve high engagement and reach, but it doesn't necessarily reach the right target audience. With paid advertising, you are the only one who makes the decisions.
The social media landscape is competitive and that can make it challenging to get the highest level of attention/visibility. For that reason, if you want to be seen, it is worth giving your social media strategy a little boost. That way you are present at the right time in your customer's journey.
Paid advertising makes your targeting pin-sharpas it allows the use of multiple parameters ranging from people's interests to location and consumption patterns.
You can optimize your ads for your business goals, increasing your revenue and making every penny spent count.
In short: while social media is known for raising awareness, it is also a powerful sales force. For that reason, it's critical for businesses - and retailers in particular - to have a strong social media presence, as it can play a vital role in the sales funnel.
Read here how to reduce your Facebook advertising costs!
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