While social media is known for raising awareness, it is also a powerful booster for sales. Find out how you can make the most of social media advertising.
Social media has proven itself as a great way to generate brand awareness, customer loyalty and satisfaction, and increase website traffic in the hope of reaching new customers.
With more and more users making their purchases online, social media has also become an important channel for e-commerce. According to Statista, 30% of users say they have bought something through social media.
And that's not all.
70% of consumers read reviews of products they want to buy on social media platforms such as Pinterest, Facebook and Instagram.
What does this mean?
It means that social media - and social media ads - should be considered an integral part of your e-commerce strategy. This not only helps increase sales, but also helps keep your brand afloat in times of crisis like COVID-19.
To give an example, 87% of consumers in Germany and 69% in the UK shopped more online during the pandemic. And this trend was also seen around the world.
Why is social media advertising relevant to your
e-commerce strategy?
Ever-changing algorithms negatively impact organic reach. Giving Facebook a free hand to decide on your content distribution can be counterproductive. You can achieve high engagement and reach, but it may not necessarily reach the right audience. With paid ads, you are the only one making the decision.
Social media landscape is competitive and that can make it challenging to get the highest level of attention/visibility. For that reason, if you want to be seen, it is worth giving your social media strategy a little boost. That way, you will be present at the right time in your customer's journey.
Paid ads make your targeting razor-sharp, as it allows the use of multiple parameters ranging from people's interests to location and consumption patterns.
You can optimise your ads for your business objectives, increasing your income and making every penny spent count.
In short: although social media is known for raising awareness, it is also a powerful driver of sales. For this reason, it is crucial for companies - and retailers in particular - to have a strong presence on social media, as it can play a crucial role in the sales funnel.
Read here How to reduce your Facebook ad costs!
